PLUM GYM

For the Plum gym project, my design endeavors centered around crafting a bold brand identity and logo that captured the essence of hardcore, vivid workouts. The emphasis on high-intensity exercises was reflected in the use of vivid colors and sharp contrasts. With a palette that screamed intensity, the design aimed to resonate with fitness enthusiasts seeking a more vigorous workout experience. The slogan "Unleash Your Beast Mode" became a powerful mantra, symbolizing the gym's commitment to pushing physical boundaries. Employing Illustrator for logo design and Photoshop for creating visually striking assets, the final result is a dynamic and visually stimulating brand that perfectly aligns with Plum's dedication to fostering a hardcore fitness community.